But where is the web going? In order to answer this, Thomas Baekdal produced the following diagram:

This graph accompanies an excellent article on Baekdal’s blog entitled “Where is Everyone?” It shows that over time all methods of information exchange have a natural lifespan: they’re born, they enjoy explosive growth and then they wane and eventually they are supplanted by the next innovation. What’s interesting to notes is how many more innovations there are and how much shorter their lifespans are.

If we focus on the portion of the graph that relates to the present we see that magazines and newspapers are dying of and the influence of television is declining.

Baekdal sees blogs and websites going into decline. This is an idea echoed by Steve Rubel who argues that creating blog posts is too time consuming for most people. Instead platforms like Twitter and Facebook offer the ability to create snippets of information and opinion that are long enough to be useful but not time consuming to create. The web of tomorrow is a ‘statusverse’ that includes links, opinions and images – all hacked into bite-sized chunks that can be rapidly digested as ‘streams’.

A good example of this is Flickr. Photos can be uploaded, tagged, shared, commented on and even syndicated for us on blogs or as stock photography. A photograph in a Flickr photostream is a lot more versatile and widely seen than the ones gathering dust in our parent’s attics.

Streams of information can be organized by interest, by people or by topic and are constantly changing and growing (unlike the static web sites of yesterday). What’s interesting here is that the streams can be viewed via a browser but they don’t have to be. iPhone apps that communicate directly with Facebook or desktop apps like TweetDeck bypass the browser all together. Increasingly we will see more of this type of interactions as Adobe AIR matures and more of these activities enter the mainstream behind Twitter.

In his 2009 SXSW Presentation, “Everything You Know About Web Design is Wrong“, Dan Willis talks about the Transcendent Web and the idea that tomorrow’s web sites will no longer be billboards but instead will be data aggregators.

“The popularity of mashups (the combination of data from more than one source into a single integrated tool) will continue to grow throughout the century. Content from a wide variety of sources will flow like water into vessels designed for a wide variety of purposes to be displayed by a wide variety of devices. Eventually, most Web sites will likely become a type of mashup themselves.”

Dan Willis, Everything You Know About Web Design is Wrong

Willis points to the example of Flickrvision, one of “why didn’t I think of that?” ideas where Flickr photos are overlaid onto Google Maps as they are posted. This creates a voyeuristic insight into lives of random photographers around the globe. Other (more complex) examples include Mapdango, a web site that acts like the crazed 21st century offspring of an Atlas and the Encyclopedia Britannica. Search for a place like “Boulder, Colorado” and Mapdango will bring together relevant information from Google Maps, YouTube, Wikipedia, Eventful, WeatherBug, Google, Panoramio and Amazon.

What happens then when we take these ideas and apply them to disaster relief or environmental issues? It’s not to hard to imagine a web site that pulls data from Flickr and Twitter and lays it over Google Maps to show where humanitarian travesties are taking place or where ecological hotspots exist. We know from the 7 July 2005 bombings in London that citizen journalists provided the initial coverage of that event as it was happening. Once a site that pulls all of this data together breaks through, it can use Twitter, Facebook, AllTop, Blog Widgets etc to greatly magnify the impact of it’s efforts.

A fully-realized web is emerging, one that goes beyond the static web pages rooted in print design. As web 2.0 matures, charities and causes will be able to leverage community and crowdsourcing to both uncover issues and publicize their efforts at solving them.

At Stormlab, we hope to be a part of this revolution.